Privacy Policy
Last updated: May 17, 2026
1. Introduction
MediaTools ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we handle your data when you use our website and tools.
2. Key Privacy Commitment
We do not collect, store, upload, or process your image files on any server. All image processing (conversion, compression, cropping) happens locally in your browser using your device's computing resources. Your files never leave your device.
3. Information We Collect
3.1 Information You Provide
We do not require account registration or personal information to use our tools.
3.2 Automatically Collected Information
We may collect limited technical data through analytics tools:
- Browser type and version
- Operating system
- Referring website
- Pages visited and time spent
- IP address (anonymized)
This data is collected via Google Analytics 4 and Umami (privacy-friendly analytics). We do not link this data to individual users.
3.3 User Feedback
When you click the 👍 or 👎 feedback buttons on our tool pages, we record anonymous feedback events via Umami. No personal data is collected.
4. Cookies
We use essential cookies for website functionality and analytics cookies to understand usage patterns. You can control cookie preferences through our cookie consent banner.
5. Third-Party Services
We use the following third-party services:
- Google Analytics 4: Website analytics (Google Privacy Policy: https://policies.google.com/privacy)
- Umami: Privacy-friendly analytics (cloud-hosted, https://umami.is)
- Google AdSense: Advertising (Google Privacy Policy: https://policies.google.com/technologies/ads)
6. Data Security
Since we don't process or store your files, there is no risk of your files being exposed through a data breach on our servers. All file processing occurs locally on your device.
7. Your Rights (GDPR/CCPA)
Depending on your location, you have the following rights:
- Right to access: Request a copy of your personal data
- Right to deletion: Request deletion of your personal data
- Right to opt-out: Opt-out of analytics and advertising cookies
- Right to correction: Correct inaccurate personal data
To exercise these rights, contact us at [email protected].
8. Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.
10. Contact Us
If you have questions about this Privacy Policy, please contact us at:
Email: [email protected]